Description

Aims:

• To empower dental hygienists and therapists to build a successful and sustainable career within dentistry.
• To equip delegates with the business, clinical, and patient communication skills needed to thrive in practice.
• To position dental hygienists and therapists as key players in patient care and practice success.
• To provide practical, actionable strategies that can be implemented immediately to increase patient conversion and treatment uptake.
• To inspire confidence in developing a personal brand and enhancing professional identity within a dental practice.

Objectives:

By the end of the day, delegates will be able to:

1. Define their unique professional identity – Understand how to differentiate themselves from other clinicians and communicate their value to patients and the practice.
2. Apply business principles to their clinical role – Learn how to market treatments ethically and build a loyal patient base.
3. Improve patient conversion rates – Develop a structured approach to handling objections and increasing treatment acceptance.
4. Master essential clinical skills – Gain confidence in managing paediatrics, composites, and periodontal care.
5. Recognise the role of systemic health in dentistry – Understand how to screen for and address red flag conditions.
6. Engage in professional networking – Build connections with other dental professionals and explore future career opportunities.
7. Create a pathway for future growth – Understand the next steps toward professional development through the diploma program.